At 12:00 GMT on 10 June2014 Award winning London based company Me FiRi Ghana – officially launched a global social media supporters campaign using the unique hash tag – #LetsGoalGhana.
The objective of the campaign is to create a social media phenomenon, by owning defining moments and conversations relating to the World Cup. They also want to unite, showcase and share the passion of the global Ghanaian community. During this time they want to make Ghana accessible for everyone not just Ghanaians. The campaign will pay particular attention to audiences in the UK, USA, Ghana and Canada within the 18-35 Age demographic.
The campaign will be executed by utilising their social media platforms (Twitter, Facebook & Instagram) as well as their blog www.mefirighana.com/blog posting proactive and reactive content throughout the World Cup using the hash tag #LetsGoalGhana. Their Media partners who include; OMG Ghana, GUBA, Benny Bonsu, Ameyaw Debrah,, Goal.com (Ghana) and MyGhanaRoots will also be doing the same in this regard.
A world cup toolkit consisting of a selection of exclusive images (created by Me Firi Ghana’s Creative Director Samuel Mensah) will be available for downloaded from 12 June 2014 on their website. These images can be uploaded to various platforms to allow people to get involved and engage with the campaign. Fans can also purchase official merchandise and original products via their website.
Lets Goal Ghana media partner/Ambassador Benny Bonsu says;
“As a true Ghanaian, my focus this summer is to stay a TRUE GHANAIAN. Our culture, our people and our history show a group of people who are aspirational. This World Cup will be the same. Aspiring to be an inspiration not only to Ghanaians, but to the rest of the world. I am extremely happy to be part of and support the #LetsGoalGhana campaign by #MefiriGhana simply because; it represents a new inspirational Africa. Not just Ghana.”
ABOUT Me Firi Ghana:
Multiple award winning company Me Firi Ghana is a brand which began whilst founder Arnold Sarfo-Kantanka was studying at University in 2008. The then clothing line has since grown into a lifestyle brand and now has a vision of “connecting the world with Ghana”. It is run by ambitious and forward thinking British born Ghanaians determined to create a legacy. The company itself acts as a gateway for individuals to embrace, engage with and share facets of the Ghanaian culture through the brand’s products, media platforms and services. Think Ghana, Think Me Firi Ghana…
For Further Information about the campaign, visit
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